Zack Greinke Trade Spurs Brewers' Sales

by Knox Bardeen

Filed under: Brewers, MLB Biz, MLB Transactions

It's easy to put a price tag on the recent Milwaukee Brewers' acquisition of starting pitcher Zack Greinke. To obtain Greinke and Yuniesky Betancourt, the Brewers had to part with Alcides Escobar and three good prospects in Jake Odorizzi, Jeremy Jeffress and Lorenzo Cain.

What's not quite so easy to determine is worth, or value. How much does this trade mean to the Brewers?

If season ticket sales are an indicator -- and trust me, they are - the Brewers did well by obtaining Greinke. Brewers officials have announced a large spike in season ticket sales, seeing more than 1,500 new season ticket purchases since the trade occurred Sunday.

"The response from fans has surpassed even our most optimistic expectations," said Brewers executive vice president Rick Schlesinger. "The excitement level has peaked in all areas of our business operations, from ticket sales to sponsors to retail sales."

 

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